Looking to grow your business? Engage and activate your target audience? Promote a cherished cause? Drive social change? Influencer Marketing has fast become a powerful strategy to galvanize consumers—and it’s a direct line to meeting your organizational goals. Why? Because consumers perceive the social media influencers they’re following to be friends, not advertisers—and they see the influencer’s opinions as being authentic. 

How do you identify the most appropriate influencers and develop mutual win-win relationships? Where are the ethical and legal landmines that can impact your reputation, and how can you avoid them? This two-hour workshop will provide ideas, insights and information that you can apply away. There will be case studies that demonstrate the impact influencers have and one that shows how influencer marketing can quickly go astray. There will be hands-on exercises to help you get started. And you’ll get advice on navigating the legal complexities. 

This seminar is led by two professors: one a seasoned internet marketer who advised some of the most famous media, financial, tech and not-for-profit brands, the other is sharp legal mind, litigator and contract attorney who will provide details on how to protect your brand and build your program upon a solid legal foundation.